80 years from now we can expect Doritos From Space

In 2008, Doritos embarked upon an “out-of-this-world” advertising campaign, literally beaming a 30sec ad for Doritos brand tortilla chips into a solar system 42 light years away. This project is in collaboration with EISCAT Space Centre in Svalbard. The “You Make It, We’ll Play It” contest chose the winning advertisement that was transmitted on June 12, 2008. The ad was beamed towards a distant star, within the Ursa Major constellation, that is orbited by planets which may harbor life.[1]

via EISCAT – Wikipedia, the free encyclopedia.

One Reply to “80 years from now we can expect Doritos From Space”

  1. That’s a bit of a shift from the 1976 (I think) transmission from Arecibo… I remember reading an article about how much thought went into that one (starting with decimal and binary counting to show the signal had an intelligent source, choosing primes for the number of rows and columns in the 2D static image, pushing it out on a Hydrogen emission frequency, etc). It would be interesting to see more info on how this ad was encoded.

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